Wednesday, January 26, 2011

Custom Bumper Stickers Equate to Less Expensive and Better Advertising for your Business

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Your kids bring them home from school all the time and then stick them on stuff they're not supposed to. Your husband has a sticker representing his favorite team on the back of his truck. You even have a sticker in the window of your car that lets everyone know you graduated Ivy League. So, why exactly are we talking about stickers? Stickers aren't just for kids anymore. They're not just meant to go in your back window as a tribute to your university.

When they're on the back of your car, and people see your business' name and contact information, people know about you. One benefit to using custom bumper stickers for advertising is that they're less expensive than other forms of advertising. They cost less than a television commercial, less than a radio spot, and even less than putting a small ad in the newspaper. When it comes down to it, custom bumper stickers will save you a ton of money! 

You might imagine that a bumper sticker would get pretty beat up with rain, gravel from the road, and other things that might accidentally hit your bumper. However, some custom bumper stickers are produced using a process called the ‘flexographic" process, which means they're going to last you for a long time. A television or radio commercial only lasts a few seconds when it comes on. It takes less than a second for someone to see an advertisement in the paper and just flip the page. Imagine how many people get stuck behind you in traffic.

They're on your car no matter where you go. You go to the grocery store, you go to the mall, you take your kids to school, and you drive out of town when you go on vacation. If your URL is on the bumper sticker, you just expanded your business to another town.

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