FanSwop is a new online auction marketplace where buyers and sellers of facebook fan pages can come together and interact in a simple, convenient and secure fashion.
Businesses marketing on Facebook have increased at an exponential rate over the past few years and according to analysts at Red Envelope in early 2011, they project marketing to increase five to ten fold in the coming years.
What does this mean for fan page owners with an established and responsive fan page?
Fan page owners can now capitalize on what they've worked so hard to build. At FanSwop a Facebook fan page owner can either sell their entire rights to a fan page or just marketing rights to a fan page buyer.
FanSwop allows fan pages to be listed at auction once verification of the page has been performed and pertinent information provided to be list and securely transfers the fan page to the winning buyer.
FanSwop ensures buyers are well informed before they bid on a potential fan page. Sellers must provide fan page url, number of fans, date page was founded, business category of page and detailed insight analytics of fan page.
Also, FanSwop offers a fan page valuation service where it assesses the value of a fan page for buyers and sellers. It uses a proprietary formula to calculate the value of a fan page which it then associates to the page for 60 days.
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