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According to Joseph Maseratti of Florida based Major Media One, small businesses can cash in on low advertising rates and really grow their business and he urges them to consider using the power of TV to promote their goods and services.
Stores and household services and for many small businesses the added awareness and credibility TV advertising offers can bring in enough new sales revenue to get them through this tough economy in good shape. Of course we are not talking about advertising during the Superbowl or American Idol but businesses of all types can easily reach their target audience through cable television.
According to Mr. Maseratti, the cost of producing a commercial doesn’t have to break the bank. To save money video can be shot with a digital camera and friends or employees can be used as actors. “Production doesn’t have to be elaborate, but you don’t want it to look cheap and amateurish.
Just make sure your pitch is smart and interesting, focus on one concept and keep it simple. These days, a discount production outfit can charge as little as $1,000 to $2,000 to produce a good quality 30 second commercial.
The cost of placing a TV ad depends on the time of day, the program, and the zones your ad will appear in. Some stations are affiliated with networks (ABC, NBC, CBS, Fox) and show national network programs that mix both national and local ads. Others offer specialized cable programming such as The Weather Channel and The Food Network.
Network advertising can be expensive but a realistic alternative is to advertise on cable TV where good media buyers like us can still find 30 second slots for less than $10. Generally speaking, for airing a 30-second commercial you should expect to pay about $20 to $30 for slots on channels like CNN, ESPN and Nick at Nite locally which is very cost effective. Many small businesses are spending $1500 to $2000 a week in print advertising which could pay for airing 100 or more TV commercials.
As small businesses continue to navigate their way through a challenging economy it is clear that TV could offer many of them a cost effective method of reaching new customers and expanding their business.
Major Media One is a wholesale media purchasing company based in Ft. Lauderdale, Florida. Joseph Maseratti and his partner Christopher Pearce have been purchasing media of all types for 20 years for a number of clients and both are also committed to supporting charitable causes through their work and by tapping into their network of contacts with TV networks and production houses.
Posted in: Advertising
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