Here are three proven strategies for using coupons for affiliate marketing purposes:
1. Work With Affiliate Partners Who See the Coupon Trend
Coupons have always been a non-starter for some retailers because, frankly, coupons attract frugal folks who may be slow to pull the "buy now" trigger. However, in these economic times, searching for coupons on the Internet has achieved widespread cultural acceptance.
Merchant partners who see this trend--and, more importantly, want to exploit it--can provide you with a great opportunity to capitalize on coupons and thus increase your affiliate marketing commissions. Remember: a Google search for coupons is an indication of a buying desire.
If possible, partner with at least one or two merchant partners who actively use coupon marketing. This way, you can have a "coupons" section on your website(s).
Also consider, if you have the clout to say such things, suggesting to your affiliate partners who don't do coupons that, well, maybe they should.
2. Use a Special Landing Page for Each Coupon Offer
Buying pay-per-click advertising for the search terms "your product + coupons" can be a good investment--but only if you build a special landing page that creates high conversion rates.
A special landing page for coupon offers with a clear call to action will yield much better results than bringing a coupon-searching visitor to your general home page.
Beyond PPC, you may attract some decent free traffic from having a whole page dedicated to each coupon offer that you're promoting. Despite the rapid increase in the number of people scouring the Internet for coupons, there is still a shortage of coupons for certain products.
If you can target those searchers with a special, specific, "take action" landing page, you can make affiliate marketing commissions that you wouldn't otherwise.
3. Offer Your Own Coupons
Ace Affiliates is never in favor of you making less money. However, there is a case to be made for paying part of your commission back to your customer in the form of a coupon.
Let's say, for example, that you are an affiliate marketer for the online gaming industry, and your average revenue per new customer is $100, with 20 percent of customers bringing in $700 or more of revenue over the course of their online gaming career.