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One of the major focuses at this years event is the opportunity digital printing opens up for companies who add high margin marketing services to their portfolios. Companies who are heading in this direction, or who are interested in transitioning to this Marketing Service Provider (MSP) business model, will find a full schedule of presentations designed to guide them.
One of the big differences between the AppForum digital printing and direct marketing conference and other industry events is the first-hand experience of our speakers, says event organizer and Caslon General Manager, David Erlandson. These are all people who have faced the same challenges our attendees face, and who have succeeded with the strategies and tactics they are sharing. If you want to know how to win with marketing services, the AppForum is the place to learn from the winners!
Speakers straight from the frontlines of digital printing include:
Ted Raymond, President of Allegra Print and Imaging Peter Winters, from the Winters Group, explain the process of transitioning to the MSP model; Winters also presents a Pre-conference Intensive on integrating cross-media into your business plan.
Kathi Woolsey, VP Sales and Marketing at ImageSet Digital Lee Weiner, CEO of Direct Marketing Concierge share firsthand experience in training (and retraining) your sales force to sell solutions
Kate Dunn, President of Digital Innovations Group, presents her popular solution sales training course; then joins The Standard Groups Calvin Grucelski for tips on hiring solution salespeople and solution architects
Alex Marchetti, President of Whitestone Marketing gives tips on partnering with agencies as a first step towards building marketing expertise/
April DeRossett, President, DirectConnect Solutions joins Paul Strack, President of CustomXM in sharing two different strategies for remaking their brands.
Sharon Buntain, Brand Manager for Tissot Swiss Watches reveals how she divides her channel marketing dollars and what she looks for in an MSP partner.
Rab Govil, President of PODi and Caslon presents the conference Keynote on Best Practices in Direct Marketing Operations as well as a Pre-conference Intensive on Relevant Direct Marketing, both subjects vital to any business with an MSP plan.
For the full schedule of speakers and sessions,
2011 AppForum sponsors: Gold Sponsors Canon, FUJIFILM, Kodak, Konica Minolta, Pageflex by Bitstream, Xerox, xpedx / Silver Sponsors CGS Technologies, HP, Online Print Solutions, Ricoh / Bronze Sponsors Avanti, Finch Paper, MindFireInc, Page Technologies, Printable, PrinterPresence, Rollem International, XMPie. A limited number of sponsorship opportunities are still available. Get more information at http://www.AppForum.org/sponsors-info
The AppForum is produced by Caslon, a PODi Affiliate. For more information on the 2011 AppForum, or to register, visit Follow the AppForum.
About the AppForum:
The annual three-day AppForum is the only conference dedicated exclusively to exploring marketing applications powered by digital print, with a truly independent, vendor-neutral, unbiased agenda. All of PODis extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of whats new and whats next in digital applications.
Print service providers and marketing experts learn the latest trends in one-to-one and relevant marketing, new profitable applications, and sales strategies. Thought-provoking sessions tackle a wide variety of application technologies. The diverse audience of printing and marketing professionals, end users, technology experts and others make the AppForum a dynamic networking opportunity.
About PODi:
PODi is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP, Pitney Bowes, and Xerox. The organizations goal is to drive demand for marketing applications powered by digital print help members build successful digital businesses.
One of the big differences between the AppForum digital printing and direct marketing conference and other industry events is the first-hand experience of our speakers, says event organizer and Caslon General Manager, David Erlandson. These are all people who have faced the same challenges our attendees face, and who have succeeded with the strategies and tactics they are sharing. If you want to know how to win with marketing services, the AppForum is the place to learn from the winners!
Speakers straight from the frontlines of digital printing include:
Ted Raymond, President of Allegra Print and Imaging Peter Winters, from the Winters Group, explain the process of transitioning to the MSP model; Winters also presents a Pre-conference Intensive on integrating cross-media into your business plan.
Kathi Woolsey, VP Sales and Marketing at ImageSet Digital Lee Weiner, CEO of Direct Marketing Concierge share firsthand experience in training (and retraining) your sales force to sell solutions
Kate Dunn, President of Digital Innovations Group, presents her popular solution sales training course; then joins The Standard Groups Calvin Grucelski for tips on hiring solution salespeople and solution architects
Alex Marchetti, President of Whitestone Marketing gives tips on partnering with agencies as a first step towards building marketing expertise/
April DeRossett, President, DirectConnect Solutions joins Paul Strack, President of CustomXM in sharing two different strategies for remaking their brands.
Sharon Buntain, Brand Manager for Tissot Swiss Watches reveals how she divides her channel marketing dollars and what she looks for in an MSP partner.
Rab Govil, President of PODi and Caslon presents the conference Keynote on Best Practices in Direct Marketing Operations as well as a Pre-conference Intensive on Relevant Direct Marketing, both subjects vital to any business with an MSP plan.
For the full schedule of speakers and sessions,
2011 AppForum sponsors: Gold Sponsors Canon, FUJIFILM, Kodak, Konica Minolta, Pageflex by Bitstream, Xerox, xpedx / Silver Sponsors CGS Technologies, HP, Online Print Solutions, Ricoh / Bronze Sponsors Avanti, Finch Paper, MindFireInc, Page Technologies, Printable, PrinterPresence, Rollem International, XMPie. A limited number of sponsorship opportunities are still available. Get more information at http://www.AppForum.org/sponsors-info
The AppForum is produced by Caslon, a PODi Affiliate. For more information on the 2011 AppForum, or to register, visit Follow the AppForum.
About the AppForum:
The annual three-day AppForum is the only conference dedicated exclusively to exploring marketing applications powered by digital print, with a truly independent, vendor-neutral, unbiased agenda. All of PODis extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of whats new and whats next in digital applications.
Print service providers and marketing experts learn the latest trends in one-to-one and relevant marketing, new profitable applications, and sales strategies. Thought-provoking sessions tackle a wide variety of application technologies. The diverse audience of printing and marketing professionals, end users, technology experts and others make the AppForum a dynamic networking opportunity.
About PODi:
PODi is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP, Pitney Bowes, and Xerox. The organizations goal is to drive demand for marketing applications powered by digital print help members build successful digital businesses.
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