11:53 PM
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BTL Activations, Events and promotions at 50 SEC A1+ residential Societies across Western Suburbs and Central Mumbai in the coming year.
Mumbai lives in residential societies and well designed Promotions at residential Societies provide a fantastic captive media that can drive Brand Awareness and purchase. This would serve as a single-window to Brands across Categories of telcos, healthcare, fashion, automobiles, FMCG, service Brands etc to build and maintain strong associations with their target audience staying in these places. Speaking on the development, Sajit Nair,
Head-Projects at the EB Group said This medium will be very useful for Brands who are looking at meaningful associations and I stress on the word meaningful because that is the only adjective that shall differentiate a super Brand from a Brand with changing socio-economic dynamics.
Subhadeep Bhattacharyya, Head Marketing and Alliances commented that All client tie-up for these properties will be in sync with the EB Groups ideology of delivering completely measurable and target-oriented solutions for Clients
This comes at a time when EB Group, the young agency is increasingly being appreciated by existing Clients for their out-of-the box executions.
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