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New Delhi, witnessed the launch of celebrated entrepreneur Vineet Bajpai’snext business book for entrepreneurs and aspiring start-ups – THE STREET TO THE HIGHWAY. After his bestseller ‘Build From Scratch’, Vineet has written his second book ‘The Street to the Highway’ that unmasks the secrets behind converting small businesses into large companies.
Two of India’s largest digital media companies. He started 10 years ago at the young age of 22 with all of $ 300 and two rented computers in a generator shed. Today his companies employ over 150 professionals and have offices in both New Delhi and Mumbai, along with an impressive international business. The companies have been ranked among the Top 25 Internet companies in India recently.
Vineet has been widely acclaimed as one of the most successful young entrepreneurs in India today and has been featured on CNBC TV’s popular program ‘Young Turks’. A leading national newspaper dubbed Vineet as “...the self-propelled neo-tycoon...”. This journey of transforming a two-member unit into one of the country’s largest interactive agencies is what inspired Vineet to write this book.
The book was formally released by Shri Navin Chawla, the former Chief Election Commissioner of India and the launch event was attended by numerous government and corporate luminaries, apart from vast social glitterati. The function was also covered by various media agencies like Doordarshan, Hindustan Times and DARE.
He said “...this book promises to radically change the way thousands of entrepreneurs and small business owners conduct their operations. The foremost myth this book discards is that entrepreneurial success is a matter of chance and destiny of a few chosen business maharajas. This book makes intense effort in showing that corporate growth is an outcome of proven, systematic, gritty and well executed strategies and tactics. It shows how every struggling entrepreneur or business can uncover and learn these secrets and embark upon a journey of organization building and wealth creation”.
The Street to the Highway has been published by Jaico Publishing House, one of the largest publishers in India. Jaico has published numerous international bestsellers like ‘The Monk Who Sold His Ferrari’ and ‘Rich Dad Poor Dad’ in the past. Speaking at the launch function, Mr. RH Sharma, the Editor-in-Chief of Jaico said “We are excited about getting Vineet as our author and are proud to publish his book.
Vineet is a dynamic and passionate person who has built Magnon into one of the largest digital media companies in India within a short period. Vineet’s vibrant personality pervades the book and each page inspires the reader into action. The book inspires you to execute, implement and deliver.
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