Sunday, January 30, 2011

Tdi International India Forays Into Print Advertising With Hotel Fortune Select Excalibur

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International India Limited has forayed into print advertising with Hotel Fortune Select Excalibur as its first client. A renowned name and well established leader in out-of-home advertising and brand advertising solutions, TDI International India has expanded its advertising expertise through multiple advertising media like internet and mobile advertisingrecently and have now ventured into print advertising to become all emcompassing.

For this, TDI has associated with Hotel Fortune Select Excalibur, one of the leaders in the category of branded, elegant, upscale, full service business hotels in India by releasing print ads in leading dailies and magazines.

Director, TDI International India Limited, said, An integrated promotion/advertising solution is the need of the day. More and more brands are looking to embrace new means and measures of promotion with a balance mix of the conventional and new media options. With the introduction of internet and mobile advertising division (MAD) and this first step in print advertising, we offer 360 degree advertising solutions to the Brands.

The interactivity and measurability of internet and mobile media coupled with the right mix of conventional media is a sure shot success mantra for any brand. We believe in creating value in close consultation with the clients, not only to suggest the optimum and best options, but also to devise innovative, interactive campaigns, plan, execute and service them.

MAD team develops and implements an effective media plan comprising of advertising solutions as per the brief on the target group for promoting the brand and increasing product sales.


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