12:15 AM
Admin
Excited yet Terrified:
You probably don't think that way about being on Facebook, yet you should. There's only one catch. You get 2 seconds on stage. If you can't immediately grab attention and keep them interested, you're gone.
That's what a brand can do for you. A brand grabs your visitors' attention by quickly telegraphing what you offer. It immediately answers the question, "Who are you, and what can you do for me?" In those first few crucial seconds when people land on your Facebook business page.
On Facebook, a brand is the sum total of your photos, logo, design, videos, bio and contact information. It should also weave together with other sources of information about your business. A brand can include a logo, but it's more. Just as it takes more than a briefcase to be a businessperson, it takes more than a logo to build a brand.
Remember, most people are on Facebook to play games and share pictures with friends and family. Branding your business page immediately telegraphs that you're a business, not a casual user.
The Results:
Branding brings a steady source of qualified traffic to your web site. Qualified traffic means people who sincerely want what you offer. While they are on your website, you should have an opt-in form to capture name and email address. This allows you to follow up with interested but not-ready leads. You want to be there at that crucial point in time when they finally make a decision to buy.
By branding your Facebook business page, you also establish a professional image. The image builds consumer confidence. Contact information, such as business address, is important. Many of them may not visit your address or send you mail, but it clearly establishes you as legitimate business instead of a fly-by-night.
You probably don't think that way about being on Facebook, yet you should. There's only one catch. You get 2 seconds on stage. If you can't immediately grab attention and keep them interested, you're gone.
That's what a brand can do for you. A brand grabs your visitors' attention by quickly telegraphing what you offer. It immediately answers the question, "Who are you, and what can you do for me?" In those first few crucial seconds when people land on your Facebook business page.
On Facebook, a brand is the sum total of your photos, logo, design, videos, bio and contact information. It should also weave together with other sources of information about your business. A brand can include a logo, but it's more. Just as it takes more than a briefcase to be a businessperson, it takes more than a logo to build a brand.
Remember, most people are on Facebook to play games and share pictures with friends and family. Branding your business page immediately telegraphs that you're a business, not a casual user.
The Results:
Branding brings a steady source of qualified traffic to your web site. Qualified traffic means people who sincerely want what you offer. While they are on your website, you should have an opt-in form to capture name and email address. This allows you to follow up with interested but not-ready leads. You want to be there at that crucial point in time when they finally make a decision to buy.
By branding your Facebook business page, you also establish a professional image. The image builds consumer confidence. Contact information, such as business address, is important. Many of them may not visit your address or send you mail, but it clearly establishes you as legitimate business instead of a fly-by-night.
Posted in: 
0 comments:
Post a Comment