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The universal agreement when it comes to this tool is that highly targeted direct mail utilized in combination with a higher lifetime per client acquisition value is considered the best base for a direct marketing campaign. Below are some of the things that you must consider if you want a direct marketing campaign to be effective.
The very first thing to consider is to start only with a clear and accurate purpose. When it comes to all of your marketing efforts, you will need to coordinate your desired results in order to create a material that can be very useful for your target customers. Do all needed research and with each step of the research process, you need to ask questions like, Am I filling a need? You can also try to fill one or a maximum of three needs per mail item that you send.
A great and clear offer is the key to memory preservation added with a good look and feel of your mailer. You can also send a narrowly defined set of mailers to an estimated 500 people or clients. This will greatly help you to have a higher conversion rate than sending unsolicited mail to all people. Moreover, if your business has wide varieties of products and service offers, the main principle will still stand.
Rather than sending twelve low-tech letters that is usually targeted to twelve different market section mailing lists, you can just send one mailer with twelve diverse offers to one large mailing list. This process will usually give you less effort and less cost that you will love to have.
Another thing that you must take inconsideration is getting the direct mail of yours opened. If you have selected your entire target list and your message, it is necessary for you to make decisions about the visual impression of your mailer. There are several direct mail envelopes available nowadays for your disposal. Here are some of the examples.
1. Bubble bags. This is usually used and intended for mailers containing samples such as CDs
2. Metallic and foil bags. This bag is usually used for visual impact such as silver and gold envelopes and for moisture resistance.
3. Colored envelop with various shapes and sizes
4. Translucent envelopes of partially translucent bags.
Whatever your choice is, make sure to choose the right color and texture fit for your medium. Always choose the best envelope that will entice your target customers.
Last but not the least is selling your business products and services to people without breaking their trust and confidence. It is a must for you to always follow through your mails with clear and beneficial information. A smart teaser message followed by an unrelated offer will usually break the trust of your targeted customers and result in your direct mailers being discarded. It is necessary that if you promise a great value for your clients, give them your promise. Supporting facts, free trials, samples and especially discounts must be always genuine to always connect.
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