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A New Jersey based global licensing agency has just inked a Joint Venture agreement with India’s largest franchise conglomerate, Franchise India Group to formBradford License India (BLI). This historic collaboration unites Bradford’s 25 years of enriched global expertise in licensing with the domestic network and capabilities of Franchise India, which spans over 11 years of business operations.
India has become a focal point for many international brands, who are entering this lucrative market though various arrangements. One of the latest corporate mantras that has taken the Indian business world by storm is Brand Licensing. Today, the concept of Brand Licensing is rapidly gaining recognition amongst the Indian corporate, as an eminent tool for brand expansion by both brand owners (licensors) and manufacturers (licensees).
Franchise India collectively plan to complement as well as capitalize on each other’s core competencies for developing the brand licensing market in India. Working beyond their core boundaries, both partners have merged their proficiencies to develop successful licensing programs for both domestic and international brands. While enjoying an extended presence through Bradford Licensing’s current establishments in USA,
Europe and China as well as direct associates in Latin America, Asia and Australia, Bradford License India possesses an inherent capability to act as a global agency. With these extensive competencies, Bradford License India is well equipped to prospect, recruit and develop licensees in various product categories for their clients. In addition, the company aims to explore non-conventional licensing opportunities in India by capitalizing on the intellectual insight of Bradford Licensing. With the given strengths.
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