Saturday, February 19, 2011

How to Write a Fundraising

((•)) Hear This Text

So here are some pointers for writing effective thank-you letters.

Address your thank-you letter to your donor by name. Don't say "Dear Friend."

Thank you
Show your gratitude by repeating, in a few different ways, that you are thankful for your donor's gift.

Thank you for your recent gift." Donors are busy people who need to be reminded that they responded to your appeal.

Donor's gift   

Your donor's mind that sending a gift was a wise investment in the work of your organization. Describe a recent success that was made possible by the donor's generosity. Or show in other specific, tangible ways, how or where the donors gift is making a difference in the lives of the people that your non-profit serves.

Not the donor.
Acknowledge that you value your reader as someone who supports your organization and believes in your mission. No one likes being treated like an automated banking machine.

Genuine interest in your donor by inviting them to write you, or phone you, or visit your website, or drop by your mission, or in some other way strengthen your relationship.

Your thank-you letter should say thanks. If you follow your thanks with an immediate and aggressive appeal for more funds, you may cheapen your thanks and offend your supporter. So be gentle, and soft-sell the request for another gift.

Make your letter unique. Avoid language that sounds like it was churned out by a bureaucracy.

Without Borders (MSF) mailed to donors who responded to their appeal letter for their work in Afghanistan.

In response to your recent gift to MSF, I join with the people of Afghanistan in saying shúker, thank you, for your generosity.

As I write, the security situation in Afghanistan is changing by the day, improving in some areas of the country while deteriorating in others. At MSF, we are particularly alarmed at the number of civilians who are being killed or injured in the bombing campaigns.

On one day alone, we transported 72 dead and 15 wounded to the hospital. Many of them were women and children. Among the casualties was a family whose father was killed, mother critically injured, and four children wounded. A six-year-old boy lost one eye and had to undergo partial amputation of one arm and a full amputation of his other arm and one of his legs.

We are seeing increasing evidence of an unacceptably high toll on civilians due to the military operations in Afghanistan. We are calling upon the parties involved to minimize the consequences of the ongoing conflict on the civilian population.


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