Thursday, February 17, 2011

The three top reasons why your business needs mobile marketing now

((•)) Hear This Text

Imagine this scenario. It is a slow day at the restaurant. You send out a text message to your 500 subscribers telling them about a free desert for anyone who comes before 6:30, and within an hour people are lined up waiting outside the door. Or, an accountant texts their subscribers, reminding them that tax season is near and gives them a 20% discount on anyone who get their information to them before January 30th. Thus they increase their repeat business and avoid last minute rushes.

 A local Market texts out a ‘Blue Light’ special for that day. A Dentist texts appointment reminders out the day before avoiding taking the receptionists time to make the phone calls. The applications for Mobile Marketing are as vast and varied as you can imagine. Mobile Marketing is quickly becoming the tool of choice among many businesses. Here are three of the top reasons why. 1) Most everyone has a mobile phone. When a person leaves a house the three things they take are their car keys, their wallet or purse, and their mobile phone. 2) According to the Director of Research at Nielsen Mobile, “People look at every text message they get”, and 97% of them do so within 15 minutes. 

There is no other marketing medium that have open rates as high as Mobile Marketing, and, none have such immediate responses. Mobile Marketing is as close to ‘real time’ marketing as you can get. 3) According to a 2010 March 4 report by The Nielsen Company, twenty-three percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days, and half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad in some way.

 These kinds of response rates are unheard of in traditional advertising channels. According to Carl Gerber, owner of Social Media Pathways, based in Santa Fe, New Mexico, "Text Message Advertising is here now and it is here to stay. Due to its affordability and quick results, if they aren’t already, smart business owners will soon be using Mobile Marketing as an essential component of their advertising." Social Media Pathways has added Mobile Marketing to their social media marketing offerings for small to medium sized businesses.

 Gerber further states, "Social Media and Mobile Marketing are the great equalizers as they put small to medium sized businesses on the same playing field as large corporations. A small business owner can implement a Social Media or Mobile Marketing campaign just as effectively as a large corporation and the cost of doing so can be very affordable." For a free consult on how you can use Mobile Marketing in your business, contact Social Media Pathways.


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